What is a Sales Page?
What Makes a GREAT Sales Page?
A compelling headline
- Encourage visitors to read more
- Focus on what your customers are getting
- Bold, true promises
A fascinating lead in
- Put the most important things at the top (1st fold)
- Get their attention
- Hit a pain point with a solution
- They know what the offer is, so now wow them with benefits
- Benefits beyond the product
- Appeal to what your customers want
The Importance of Images/Video
Embrace the mockup
- 3D versions for books, DVDs, videos
- Niche images
- Use your own images and mask
- Talking head vs. screen share (or both)
- Call to action
Importance of a shared image
Convince Your Visitors to TAKE ACTION
Have a clear CALL TO ACTION
- Contrasting button
- Clear wording WITH PRICING
- A bit pushy
Make a guarantee
- 7/30/60 days
- Money back
- Satisfaction guaranteed
- No questions asked
Make the Sales Decision Easy
- Used product
- No testimonials?
Share your stats
- Sales/units sold/users
- Satisfaction surveys
Share your story
- About us
- How you got started
- Why you got started
Make your ads relevant
Web design = web design
Dog training = dog training
Children’s daycare = children’s daycare
Align it to your audience
Speaks English/speaks Italian
Highlight the best benefit
What pain point does it hit the best?
Can your product solve it?
Quality images are important!
Hire someone if you cannot do it!!
Sales page elements
- An attention-grabbing and punchy headline
- A sub-headline that describes who your product is for and why it’s
- Make use of GREAT images/video, share an image
- Relatable text that shows the value in your product
- Case studies, stats, or real-life results from your product
- Testimonials or social proof
- A money-back guarantee
- Tested and working enrollment buttons
Now let us build one in Cheetah!
- Panel with an attention-getting headline and subheadline
- How we can use images
- Text panels
- Stats panel
- Guarantee panel
- Super checkout
- Thank you page
- FREE account – website builder, funnel builder…
- FREE account – upgrade for affiliate earnings $$$
- All of the tools mentioned here included in the Premium plan
- Join today and get started for only $1.00
- Build Your Email List – FAST!