What is a Sales Page?
What Makes a GREAT Sales Page?
A compelling headline
- Encourage visitors to read more
- Focus on what your customers are getting
- Bold, true promises
A fascinating lead in
- Put the most important things at the top (1st fold)
- Get their attention
- Hit a pain point with a solution
Benefit-driven subheadings
- They know what the offer is, so now wow them with benefits
- Benefits beyond the product
- Appeal to what your customers want
The Importance of Images/Video
Embrace the mockup
- 3D versions for books, DVDs, videos
- Niche images
Screenshot tools
- Use your own images and mask
Video tools
- Talking head vs. screen share (or both)
- Intro/outro
- Call to action
Importance of a shared image
Convince Your Visitors to TAKE ACTION
Have a clear CALL TO ACTION
- Contrasting button
- Clear wording WITH PRICING
- A bit pushy
Make a guarantee
- 7/30/60 days
- Money back
- Satisfaction guaranteed
- No questions asked
Signoff?
- Signature
- Relationship
- Trust
Make the Sales Decision Easy
Add testimonials
Thank you
- Used product
- No testimonials?
Share your stats
- Sales/units sold/users
- Satisfaction surveys
- Awards
Share your story
- About us
- How you got started
- Why you got started
FREEBIE: Traffic…traffic…traffic
Make your ads relevant
Web design = web design
Dog training = dog training
Children’s daycare = children’s daycare
Align it to your audience
Men/women
Married/single
Speaks English/speaks Italian
Highlight the best benefit
What pain point does it hit the best?
Can your product solve it?
How?
Quality images are important!
Hire someone if you cannot do it!!
Summary
Sales page elements
- An attention-grabbing and punchy headline
- A sub-headline that describes who your product is for and why it’s
Valuable
- Make use of GREAT images/video, share an image
- Relatable text that shows the value in your product
- Case studies, stats, or real-life results from your product
- Testimonials or social proof
- A money-back guarantee
- Tested and working enrollment buttons
Now let us build one in Cheetah!
- Panel with an attention-getting headline and subheadline
- How we can use images
- Text panels
- Stats panel
- Testimonials
- Guarantee panel
- Buttons
- Super checkout
- Footer
- Thank you page
Why Builderall?
- FREE account – website builder, funnel builder…
- FREE account – upgrade for affiliate earnings $$$
- All of the tools mentioned here included in the Premium plan
- Join today and get started for only $1.00
- Build Your Email List – FAST!
